The Blue Phoenix Media team is back from another successful ad:tech. This year, we were among the 295 companies or so who exhibited. And we’re still reeling from both how tiring it was–but also how successful it was. In case you missed the show (and a chance to enjoy a night out in NYC), here’s a quick rundown.
– Men’s room magic. Our booth was conveniently located next to the men’s bathroom. Organic traffic doesn’t even begin to explain the situation. There wasn’t a spare moment during the two-day tradeshow where we weren’t explaining to a potential partner what made us a cut above other affiliate systems (“Our own lead gen technology and operation of over 30 of our own websites!”)
– Names and faces. While it was great meeting new publishers and advertisers, it was also exciting to put faces to some of the names we’ve already been working with. Sometimes even a handshake between two people who have been emailing each other for a long time can build a considerable level of trust.
– Solidarity. ad:tech New York is a hodgepodge of different agencies, companies, and self-starters who do different things in order to make money on the internet. So while leaders like Google and LinkedIn turned out, occupying the most prime real estate on the expo floor with a lot of pomp (LinkedIn’s booth was decked out with loveseats, couches, and bar stools), the performance marketing sector turned up–and it turned up huge–both exhibiting and attending during the show.
– Familiar faces. There seemed to be a lack of “newbies” at the show, which may be convenient for exhibitors (fewer cold pitches), but can also be construed as bad for growth.
– Networking mixology. The parties were, as always, over-the-top (Bud Lite pitchers at Silver Carrot’s pow-wow session at the Village Pourhouse!). But they were also a great networking tool. Nothing seems to get business cards flowing like an open bar.
All in all, though we’re still recovering from the show, ad:tech is a great reminder of just how great this industry is. Any forum where you can substantially network and move forward with both new faces and old–in just under two days to boot!–will always be a positive part of affiliate marketing. If you missed us at ad:tech, talk to us on Twitter to see where we’ll be headed next!