Digital Marketing and Tech Trends

Measuring the ad:tech Twitter Hype

In the days leading up this year’s ad:tech New York, Twitter has been abuzz (a-tweet?) with excited exhibitors and attendees populating the #adtech channel. A sampling of some of them:

– Direct from @adtech, one of the highlights of the first day:

ad:tech NY November 3-4 @ Javits Convention Center. Wednesday’s Lunchtime Keynote: John Furey, Founder of the…

– Meanwhile social marketing consultant Chris Kieff laments the declining state of ad:tech PR pitches:

OMG the #AdTech #weareoldstylePRanddontgetthenewstuff PR blitz has started. Getting dozens of PR pitches every day. So Tiresome

Angel Evan, President and Director of San Francisco-based mobile marketing group Dark Matter, Inc. discusses a topic that’s sure to be an ad:tech conversational centerpiece: consumer behaviors on the iPad:

Great #adtech topic for next month: What do iPad owners really download? http://bit.ly/d2jZlO

– While Arnold Maskat, Marketer at SMSHosting.nl, presents another potential ad:tech hot topic:

Hot topic at #adtech next month – Mobile Marketing Budgets Set To Rise 124% From 2010 To 2011 http://bit.ly/aANYfh