Just shy of two weeks before the ad:tech circus starts up, there’s no time like the present to make sure you’ve got everything in place. If you’re an exhibitor (and we are! Booth #2100!), it means skimming through the Exhibitor Services Manual and making sure you’ve ordered your booth furnishings and electricity. But beyond that, your lists may seem a little overwhelming, so let’s break it down to the basics.

A jar of instant coffee. It’s not the tastiest thing in the world, but should you find yourself faced with the ultimate dilemma: Long lines at Starbucks or Dunkin Donuts or easy access to hot water, the answer is clear-cut.

Phone charger. Many of us are going to forget our phone chargers. Given the infamously short battery lives of iPhones, this could very well kill our chances of fruitful ad:tech networking sessions. Depending on how much you like your coffee, this may actually have to move to the top of the list.

Picture ID. This is more a “don’t leave it at your hotel”-type of reminder. If you plan on enjoying New York’s fine nightlife offerings, you will need picture ID, otherwise you’ll be left moping out by the curb.

Snacks. For exhibitors especially, but attendees too, the ad:tech circuit is a workout. That’s why it’s best if you bring a sustainable snack–maybe a couple apples to tie you over between lunch and dinner. Otherwise you can duck out for a croissant from Starbucks…where you’ll face long lines again.

Cold, hard cash. So the odd thing about much of New York City? Many places won’t accept credit–or will require you to purchase a minimum in order for you to flash your plastic. This means that when you pop into a corner store for a bottle of orange juice or go out for drinks later on, the only currency many places will take will be cash.

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