Just shy of two weeks before the ad:tech circus starts up, there’s no time like the present to make sure you’ve got everything in place. If you’re an exhibitor (and we are! Booth #2100!), it means skimming through the Exhibitor Services Manual and making sure you’ve ordered your booth furnishings and electricity. But beyond that, your lists may seem a little overwhelming, so let’s break it down to the basics.
– A jar of instant coffee. It’s not the tastiest thing in the world, but should you find yourself faced with the ultimate dilemma: Long lines at Starbucks or Dunkin Donuts or easy access to hot water, the answer is clear-cut.
– Phone charger. Many of us are going to forget our phone chargers. Given the infamously short battery lives of iPhones, this could very well kill our chances of fruitful ad:tech networking sessions. Depending on how much you like your coffee, this may actually have to move to the top of the list.
– Picture ID. This is more a “don’t leave it at your hotel”-type of reminder. If you plan on enjoying New York’s fine nightlife offerings, you will need picture ID, otherwise you’ll be left moping out by the curb.
– Snacks. For exhibitors especially, but attendees too, the ad:tech circuit is a workout. That’s why it’s best if you bring a sustainable snack–maybe a couple apples to tie you over between lunch and dinner. Otherwise you can duck out for a croissant from Starbucks…where you’ll face long lines again.
– Cold, hard cash. So the odd thing about much of New York City? Many places won’t accept credit–or will require you to purchase a minimum in order for you to flash your plastic. This means that when you pop into a corner store for a bottle of orange juice or go out for drinks later on, the only currency many places will take will be cash.