AM Affiliate: The Benefits of Unmarketing, Failing As Business Strategy, & More

– The secret to successful marketing across any medium? Unmarketing. That is, positioning yourself as an expert in a field so people come to recognize you as an expert in that field. [MediaTrust]

– The key to the creative process lies in accelerating failure. [Adotas]

– On exit links in e-mails redirecting to landing pages: “Think of your email links as items on a restaurant menu.” [MediaPost]

– The whole world waits with bated breath as Apple gears up for a press conference to announce several new products at 1PM EST today. Could it be the iTimeWarp? [Gizmodo]

– Turns out that the end of net neutrality is still far, far away. [ArsTechnica]