Archive for August, 2010

AM Affiliate: Affiliate Summit East Post-Game Edition

This week marked one of the most monumental events that happens in the affiliate marketing universe: Affiliate Summit. For 72 hours, affiliates, merchants, and vendors swapped business cards, high-fives, and cocktails. To mark the end of the event, today’s round-up is ASE-themed. – This week, Affiliate Summit East struck the Hilton New York. Some people [...]

AM Affiliate: BPM at ASE, The Enigma of E-mail, & More

– Disembodied robot arms can now toy with sushi. [Gizmodo] – One writer tries to demystify the “best time to send” e-mail marketing enigma…and ends up just posing a whole new set of questions. [MediaPost] – Social media is one giant party… [Adotas] – …which begs the question: Are you going to the ASE tweetup? [...]

Home Renovation Gets Digitally Renovated

Over at Entrepreneur, Jason Ankeny has penned a thoughtful report on how the internet is beginning to revolutionize one of the last offline frontiers: Home improvement. Through services like MyOnlineToolbox, the experience of looking for contractors becomes less cumbersome. But in this post-craigslist era, it makes sense that even basic, mundane processes like getting your [...]

AM Affiliate: Google Celebrates the Wizard, Spectacular Social Media Songs, & More

– Neil Berman offers a little industry gold: “Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas.” [MediaPost] – Google celebrates the 71st anniversary of The Wizard of Oz with today’s logo. Their last notable logo foray included an interactive Pac-Man game built [...]

AM Affiliate: Making Sense of “Googizon”, Effective Landing Page Pitches, & More

- A rather poetic, if slightly navel-gazing, look into the Google-Verizon attempt to upend net neutrality. [MediaPost] – And if you’re confused by what all the hubbub’s about, here’s a great summary of what we feared was going to happen last week and what looks set to happen in all actuality–and what all that means [...]

AM Affiliate: The Ultimate Social Media Map, Allegedly Exclusive Affiliate Summit East Parties, & More

– Navigate the social media wilderness with this handy map. [Gizmodo] – July was a terrible month of web browser trendsetters: Firefox and Chrome lagged while Internet Explorer, Opera, and Safari gained momentum. [DM Confidential] – An interesting counterpoint to this piece about expectations in Affiliate Managers. [PPV Playbook] – Affiliate Summit East is six [...]

The 5 Kinds Of Affiliates You’ll Probably Meet at Affiliate Summit East

Affiliate Summit East is upon us! And here at Blue Phoenix Media, we’re pretty excited about it. Aside from the fact that it’s all going down in our own backyard here in NYC, we’re also excited to meet new and old faces alike. And we’re sure you are too. And when you do, you might [...]

Your Guide to Blue Phoenix Media at Affiliate Summit East

While we can leave the big Affiliate Summit East questions to ASE masterminds Shawn Collins and Missy Ward, many of you may have more peculiar questions. Which is where this guide to ASE 2010 may come in handy!

AM Affiliate: Two Levels of Affiliates, Politics of Facebook Pokes, & More

- Online advertisers need a summer break, too. [MediaPost] – How aspiring affiliates can help their chances of getting accepted into networks. [Justin Dupre] – …although the good ones are so picky they can afford to have a 15-step vetting process of which networks they apply to. [AMNavigator] – The politics of Facebook Pokes, explored. [...]

AM Affiliate In the PM: Bill Gates Liberates $600B For Charity, Aol’s Disastrous Downfall, & More

We’re pretty busy getting our ducks in a row for Affiliate Summit East here at Blue Phoenix Media HQ–and getting over an unexpected tragedy. Hence the time delay on the day’s juiciest marketing and tech scoop. – Bill Gates has just convinced 38 billionaires–men like New York mayor Mike Bloomberg and Star Wars mastermind George [...]