AM Affiliate: How to Make Small Talk, Charity As An Affiliate Marketer’s Newest Friend, & More

- Never underestimate the value of knowing how to have an effective conservation. [MediaPost]

- Cause Marketing–that is marketing that aims to increase conversions by donating some portion of commissions to a charitable cause–is one of the newest trends to sweep performance marketing. [Jonathan Volk]

- About 60 million Americans have confessed to playing Farmville or Farmville-like games. It’s time to monetize this trend. [Mashable]

- Make your old iPhone feel brand new again with this spiffy engraving job. [Gizmodo]

- And finally, catch up on all the ASE presentations you’ve missed. [Missy Ward]

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