Over at Entrepreneur, Jason Ankeny has penned a thoughtful report on how the internet is beginning to revolutionize one of the last offline frontiers: Home improvement. Through services like MyOnlineToolbox, the experience of looking for contractors becomes less cumbersome. But in this post-craigslist era, it makes sense that even basic, mundane processes like getting your A/C fixed or your roof replaced, transitions from the yellow pages to broadband.
At Blue Phoenix Media, many of our campaigns are at the forefront of this digital breakthrough, too. Most notably, our exclusives take pride in how effectively they’re able to match visitors up to contractors in their area and provide home remodeling solutions. Whereas Ankeny’s piece talks about home remodeling revolutions on the contractor side, our offers focus on consumers who want to eliminate the hassle of polling contractors in their area.
Our wide range of offers–covering home improvement needs both inside the American home and out, like kitchen, window, and roofing renovations–are frequently among our most popular. That kind of demand means that the process of moving the home improvement industry is only in its infancy and soon all aspects of contracted work could become “Facebookized”–with e-mail and search replacing yellow-page ad placements.
And if you’re someone who wants to jump to the front of the line and capitalize on this digital revolution, sign up with us now to learn how you can do so.
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