Neil Berman offers a little industry gold: “Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas.” [MediaPost]

– Google celebrates the 71st anniversary of The Wizard of Oz with today’s logo. Their last notable logo foray included an interactive Pac-Man game built into their namesake. [The Telegraph]

– Mashable rounds up 10 spectacular social media songs, but sadly omits this gem. [Mashable]

– Here is a very official list of Affiliate Summit East parties. Though it looks thin, event organizer Shawn Collins reassures attendees that more are on their way. There is always the ASE Tweetup, though. [Affiliate Summit]

– But you might actually want to make sure your time at ASE is put to good use…and for that, here’s a handy guide how to boost traffic at your booth. (By the way, we’ll be exhibiting at booth# RG1036, with a stint at the Meet Market at Table Top #32. Plan a time to say hey!) [Inc. Magazine]

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