Affiliate Summit East is upon us! And here at Blue Phoenix Media, we’re pretty excited about it. Aside from the fact that it’s all going down in our own backyard here in NYC, we’re also excited to meet new and old faces alike. And we’re sure you are too. And when you do, you might be able to shake down many networkers working the expo floor into these five essential archetypes.

THE NEWBIE
Identifiers: Wide Eyes, Weak Handshake
Whether new to the industry or attending their first show, the newbie is generally lost. They’re the ones walking around slowly, trying to get their bearings the entire show. By day three, they’ve usually got a handle on what’s going on.

THE PARTY ANIMAL
Identifiers: Beer in hand at 10 am, VIP Wristbands, Hangover
For the party animal, “Affiliate Summit East” reads “open bar.” But if you’re at the show and looking to let down your hair, locate one of these folks and you’ll be set for the rest of the night. Or morning. Or afternoon.

THE RESEARCHER
Identifiers: Notepad, Laptop
The researcher is a great type of networker to run into. When you generally meet them, they know everything about you: what company you work for, your address, what you do, your star sign, and so on. The great thing about the researcher is they’re generally looking to make the most out of the show. It’s always a good sign when you’re meeting with one of them.

THE CREEPER
Identifiers: Abundance of Exposed Chest Hair, Odor
They otherwise may not get out into the real world often. But they do exist. So keep your eyes (or nose) out for them. Trust me on this one.

THE POWER NETWORKER
Identifiers: Entourage
The power network has one goal in mind upon entering the show floor: Meet as many people as they can. Leave with as many new LinkedIn contacts as possible. Get in their way and you’ll get trampled.

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