Why Affiliate Marketers Have to Be Picky With Their Partners and Offers

Blue Phoenix Network – CPA Affiliate Marketing

Jul 30

Why Affiliate Marketers Have to Be Picky With Their Partners and Offers

By admin Industry News, Marketing Add comments

Over at Adotas today, Trip Foster has written about how critical it’s become for players in performance marketing to be more discerning when not only choosing their business partners, but in picking the campaigns they want to run. And it seems kind of part and parcel to arguments about transparency that have been pinballing around the marketing zeitgeist for a while now.

In any line of work, it’s an unfortunate fact: As more competitors enter the arena, so do the number of individuals and companies who are content to quickly mint a profit, even if it means forgoing their own brand integrity, reputation, and ability to do business in the future. But Foster raises a good point about being picky in any subset of marketing that, at its core, is performance-based: It’s “short-term pain for long-term gain.” Businesses wanting to stick around for the long haul must not only be patient, but also willing to sacrifice the prospect of dirty money in order to build a future on healthy revenue.

But because the language of transparency–especially in the affiliate marketing world–remains elusive, this method of doing business–of aggressively screening out potentially damaging affiliates–has become an assumed norm. And while this means that sometimes perfectly viable partners may be dumped with rejected candidates, sometimes such a risk is necessary. Especially for companies that are dead-set on defending the crown jewels of their campaigns against fraud.

The up-side then? That this sticky culture of distrust in the affiliate marketing world, consequently, has placed a premium on excellent customer service between companies. When two businesses work, both spurned by fraudsters and deadbeats, work together and, through time, develop a rapport that seems to be yielding in timely payouts and minimal hassle, they both work hard to safeguard that particular relationship.