AM Affiliate: ‘True Blood”s True Marketing Genius, Affiliate Managers Sound Off, & More

– As if you needed another reward to watch your most favorite primetime-soap, HBO, partnering with GetGlue, is now incentivizing True Blood for die-hard viewers who check in, by rewarding them with themed “stickers.” [Mashable]

- So how exactly is social media changing our conception of the corporate world? [MediaPost]

- For the uninitiated: How host-and-post works. [Jonathan Volk]

- Why the new Apple Trackpad means the death of Mac OS X. [Gizmodo]

- An important sit-down with four affiliate managers on how to deal with favorite and problem affiliates alike. [Mr. Green]

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