AM Affiliate: ‘True Blood”s True Marketing Genius, Affiliate Managers Sound Off, & More

– As if you needed another reward to watch your most favorite primetime-soap, HBO, partnering with GetGlue, is now incentivizing True Blood for die-hard viewers who check in, by rewarding them with themed “stickers.” [Mashable]

– So how exactly is social media changing our conception of the corporate world? [MediaPost]

– For the uninitiated: How host-and-post works. [Jonathan Volk]

– Why the new Apple Trackpad means the death of Mac OS X. [Gizmodo]

– An important sit-down with four affiliate managers on how to deal with favorite and problem affiliates alike. [Mr. Green]