July 1st, 2010

Striking While the Internet Iron Is Hot: The Perks of Seasonal Traffic Spikes

Summer is officially underway in NYC. The sun is shining, the humidity is overwhelming, and air conditioners are sold out everywhere. And where there’s an abundance of heat, there’s also a demand for air conditioners. The manufacturers, marketers, and contractors behind ACs and installing them now how to strike when the iron is hot. Because really, who buys an AC in December?

The same rule should hold true with affiliate campaigns online. If you’re looking to strike when the “internet iron” is hot, then try and take advantage of seasonal traffic spikes. Lately, Twitter has been prone to crash during World Cup games. And they’re not the only ones seeing increased online activity due to sensationalized offline events. Internet traffic can naturally spike when an offline event gathers enough buzz. By placing an offer that correlates with this sudden interest in any niche—in this case, soccer and the World Cup—you’re just increasing your chances to pick up some of that extraneous (and free) traffic you didn’t have before.

Other niches that tend to sizzle during Summer: Education. These offers tend to do well as prospective students are out of school and in front of a computer, exploring their college options. Home improvement is also another niche that tends to do well during this season.

But apart from the seasons, it’s important to factor in holidays. Knowing which holidays are coming up can help you select a campaign that can flourish with the increase in traffic. It’s easy as an affiliate marketer to focus on all the statistics on a micro-level, but looking at the big picture is what will help you earn those extra commissions.

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Posted in Education, Industry News, Internet in the world Tags: , ,
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