Digital Marketing and Tech Trends

AM Affiliate: Twitter Goes to New Places, More iPad Security Holes, and How to Deal With Affiliate Marketing Failures

Image via Mashable
– One way to measure the most inventive companies in America: The number of approved U.S. patents in the past five years and divide it by the number of employees. [The Daily Beast]

Twitter finally launches its first concentrated geomarketing initiative with Twitter Places–which sees the microblogging service join up with Gowalla and Foursquare. [Mashable]

– Turns out that beyond the initial loophole that leaked the identity of 114,000 iPad buyers, there may be more critical security flaws with the gadget. [CNN]

– …which has no bearing on the throngs of people already lining up at Apple Stores around NYC to pre-order the iPhone 4. [Gizmodo]

– A useful pep talk on how to deal with the fall-out of failed campaigns. [Super Affiliate Twins]

– A great op-ed by Oasis PR’s Uriah Av-Ron about an advertiser who has no interest in taking on the BP advertising account. His reasoning? Their failure to effectively employ social media makes it an impossible undertaking. [Adotas]