During our current social media boom, few companies (aside from Facebook) have enjoyed such a meteoric rise as YouTube. In five short years, the online outlet for lolcat aficionados and Lady Gaga covers revolutionized the way we watched videos. As its viewership grew, YouTube went from cultural curiosity to its latest role: A DIY idol-maker, making superstars out of household pets and everyday civilians. Wired‘s Eliot Van Buskirk has an interesting take on how quickly YouTube is eclipsing broadcast networks in terms of viewership and customer reach.
He writes:

YouTube’s viewership now exceeds that of all three networks combined during their “primetime” evening time slot, with over two billion views per day, Google announced on Sunday.

Although YouTube’s viewership spans the entire globe, whereas ABC, CBS, and NBC’s viewership counts only American viewers, this is an exponential trend that could eventually find YouTube overtaking worldwide networks cumulatively. Some other facts Van Buskirk points out:

- Every 60 seconds, users upload a single day’s worth of new video.

- The average user spends only 15 minutes per day on the site.

- Despite YouTube’s growth to two billion views daily over the last five years, broadcast networks should not yet perceive YouTube as a direct threat to their viewership–there might be greater reward in collaboration than competition.

Last 5 posts by Editor

• Calender of Marketing Events 2012 - February 3rd, 2012
• 2012 Content Marketing Conferences - January 30th, 2012
• Google To Launch New Privacy Policies And More - January 27th, 2012
• 2012 SOCIAL MEDIA CONFERENCES - January 20th, 2012
• 5 Important Marketing Tips For Selling your Home - January 17th, 2012