Imagine if you will, a world without Google.

It’s difficult to think of, isn’t it? Try and remember the last day in which you did not use Google, or a Google product. If that seemed easy, try and remember the last time in which you didn’t “run into” a Google product or Google derivative. It’s getting a little bit tougher. Now think back to the last time someone mentioned Google to you or you read about Google in the news. It’s not a tough point to make here folks, Google’s everywhere you turn, especially lately, especially if you work in Affiliate Marketing, or even any industry that conducts business via the internet. The question to ask is, when are we going to Google ourselves into oblivion.

Recently (read: all the time), Google’s been in the news, they’ve gone to court in Italy, a town is renaming itself Google, Kansas, and they’ve publicly stated they intend to acquire at least one company a month this year. If you were to throw out the city argument in the middle there, and replace “Google” with the name of any foreign country, we’d say these guys are trying to take over the world…and let’s not lie here, they are.

The aforementioned monopoly recently went to court in Italy because they hosted a video of an autistic child being beaten up. Three google execs were ultimately found guilty in what they’re calling a “ridiculous case.” Though, there may be a larger question of net neutrality behind the case; the big picture implications are something to examine. Google, is in many ways defending net neutrality to Italy (and some say the Europian Union). One company is, in many ways, speaking for “the internet.” And, though arguable, they have a right too. Way to take on international politics Google.

Google publicly stated that they had intentions of acquiring one company a month this year. We’re not talking about going to the grocery store and purchasing “one bottle of wine a month.” We’re talking about buying companies here, multi-million dollar entities, and google’s doing it once monthly, after it pays the electricity bill. The scope of their enormity really shines through here. Though this will go on mostly un-checked, one must ask, are we approaching another Microsoft – Anti-trust issue?

And finally, Topeka, Kansas, has changed it’s name to Google, Kansas. The city council of Kansas, along with the mayor of Kansas signed a proclamation changing the name of the town to Google, Kansas. Google announced that it would be building new data infrastructures 100 times faster than normal data transfers in cities across the country. Mayor William Bunten of Topeka, Kansas changed the cities name in a move to win the company over so that his fair city would get the new infrastructure. Just to clear this up, we’re talking about a city, in America, that is trying to win over a major corporation.

At the end of the day, as much as I’d like to talk about how big Google is getting, and how destructive this force can become, let’s be honest for a second, I Googled most of the facts for this blog. Whether or not we’d care to admit, Google’s become a large part of our every day lives, and it’s high time we either embrace it, or find somewhere nice and isolated where we won’t have to deal with it anymore.

But, you’re going to need Google Maps to find that spot.

Last 5 posts by Editor

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