Due to what I am told was relatively sparse attendance last year, many people involved in affiliate marketing dragged their feet buying passes to Affiliate Summit West this year. These people were very surprised to find that the event was not only going to be pretty well attended, but that it was even sold out well in advance. I have had no fewer than eight people (some to whom I had spoken, and others to whom I hadn’t) email or call me out of the blue asking if I had extra passes.

I’m not sure that this means what I hope it means: that the economy is actually on its way back to a full recovery. I feel confident, however, in the idea that performance-based marketing is really recovering from the global recession faster than traditional advertising and most other industries.

In any event, there has been a lot of buzz in the industry about Affiliate Summit West. Some of what you’ll hear and read is in anticipation of the parties. Most, though, is in anticipation of reconnecting with former clients, vendors and colleagues in a much more certain and positive commercial climate.

Last 5 posts by Jake

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