For all of the shoppers that were unable to make it to the stores on Black Friday, the internet has given us Cyber Monday. Cyber Monday, which is the Monday after Black Friday, is the day that retailers unveil their discounts online. Although Cyber Monday has only been around since the 2005 holiday season, it is already evolving as a monumental day for online shopping. This year, companies such as J.C. Penny Co. and Sears Holdings Corp. have taken to Twitter and Facebook to promote their sizzling hot holiday bargains. Yes folks, you can find deals on Twitter and Facebook now. Oh and Instead of waiting for Cyber Monday, J.C. Penny lived on the edge a little and actually offered deals on its website on Black Friday. Talk about going against the grain!

We’re sure you all want to know how this phenomenon began. Well, Shop.org created a site called CyberMonday.com which is a super affiliate with over 650 leading retailers. On Cyber Monday of 2008 alone, the site had 2.4 million visitors and generated over $12 million in sales during that year’s holiday season. In order for retailers to be listed on the site, they must have an affiliate program on Commission Junction, Linkshare or the Google Affiliate Network.

J.C. Penny Co. and Sears Holdings Corp. aren’t the only ones that have something to offer on Cyber Monday. Here at Blue Phoenix Media, we’ve got some hot revenue generating offers such as Tassimo Direct, Mail by Santa, Gevalia, Fun Mobile and Walk Fit that will for sure increase anyone’s ROI during this holiday season.

Cyber Monday is just another reflection of the power, strength and versatility of affiliate marketing and we’re glad to be able to be part of this unstoppable shopping trend!

The Affiliate Convention, known for its platform for idea sharing and business building, will be held next week in Los Angeles from December 3rd-4th and our CEO Amy Sheridan will be there. Aside from all affiliates given free admission, they are provided with two full days of training, exhibiting and networking. Some of the many speakers include Marshall Simmonds, Chief Search Strategist of New York Times, Dush Ramachandran, VP of Click Bank and the CEO of Site Tuners, Tim Ash. As we can’t name all of the topics covered, we’ll tell you that some of them are The State of Search, Niche Markets (Dating and Travel), Mobile Marketing and SEO for Affiliates. Over 1,000 affiliates, 84% of this year’s delegates, will be in attendance and we definitely look forward to the possible business opportunities and relationships that will be formed next week.

If you’re going to be at the Affiliate Convention and would like to schedule a meeting with our CEO, Amy Sheridan, shoot us an email at Meetings@BluePhoenixMedia.com. See you there!

This year’s show was filled with new and old companies that are on pathways to taking the online marketing world by storm but the most notorious of them all was of course, Blue Phoenix Media. Our booth, which was situated on the first floor of the ever so spacious Jacob Javits Center, was constantly surrounded by lines of people waiting to meet with our team .

Aside from that, there was great interest in our web properties from both the publisher and advertiser’s standpoints. Numerous of publishers asked us about our exclusive deals that they can’t get from anyone else in this industry, our ability to directly work with them and our capability to give direct feedback. We got the opportunity to speak with countless advertisers about how we will build more direct relationships and score more quality leads for them. Many showed interest in our Biz-Op and Education offers which include CollegeConduit.com, MakeGoogleBucks.com, Strayer University and Kaplan University to name a few. Ad:Tech truly gave publishers and advertisers the platform to learn about the many facets of Blue Phoenix Media such as our diligent staff, proprietary lead generation technology and our web properties that we built and operate ourselves which, in turn, generate better lead and quality control for our advertisers.

How dare us discuss Ad:Tech without mentioning the parties! On Tuesday night we got down with our bad selves at the No Bull event at Johnny Utahs. No bull riding for us but the party was great. On Wednesday night we attended the Gevalia cocktail party at The Gates and the truffle pizza was out of this world. We went straight from the Gevalia party to the Money Maker party at Club Pacha and Slick Rick was…. *crickets*. Huge thanks to Infinite Traffic for sharing their VIP with us!

This year’s Ad:Tech NY event truly was a success for Blue Phoenix Media. It only makes us look forward to the upcoming Affiliate Summit West in Las Vegas even more. The summit will be held at the Rio All Suite Hotel & Casino from January 17th-19th and we will be at table #7 at the Meet Market. If you’re going to be attending the Affiliate Summit and would like to schedule a meeting with us, please email meetings@bluephoenixmedia.com.