A Few Things to Consider When Choosing a Network Partner

Blue Phoenix Network – CPA Affiliate Marketing

Oct 13

A Few Things to Consider When Choosing a Network Partner

If you’re a publisher starting out in affiliate marketing, more often than not, you will face the daunting task of figuring out which networks you should work with. Here are a few, hopefully helpful tips to navigate you through picking the right network partner for you.

The first question that every affiliate should ask themselves when considering a network partner is to ask, what does this network have to offer me? One of the great keys to finding success in affiliate marketing is running offers that not everyone is running, so you’re not faced with a ton of competition. This means working with networks that have campaigns direct with the advertiser and, even better, working with networks that create their own exclusive offers. For example, Blue Phoenix carries its own exclusive education offers that you cannot grab anywhere else.

Next is figuring out what payouts your potential network partner is offering for the campaigns that you are interested in. The general rule with payouts are that the bigger number is most of the time better. However, this might not always be the case though. One example is if you are considering a campaign that pays at $40 in one network and $33 in another network. Be sure to ask your account managers how long a campaign has been up. You don’t want to put time and effort into a campaign at a $40 payout and then have that same campaign go down in two days. Your better bet would be to run a slightly lower paying campaign but have that campaign run it for a longer period of time.

Another important factor are payment terms. Net 30 payment is standard, however, be sure to ask your affiliate manager for campaigns that pay earlier so that you have funds ready on hand to continue promoting the offers and maybe even pick up new ones to run in the process.

Perhaps the more important aspect that affiliates sometimes forget to take into consideration when choosing a network is how great is the customer service of your network partners. Are your account managers calling you and making sure that you have everything you need to promote their network’s offers? Are they sending you emails in regards to the newest campaigns to arrive on the network or the latest payout increases? Is your network taking a proactive approach to combating fraud so that publishers who are legitimately promoting do not lose out on quality campaigns due to fraudulent activity?

With the number of networks that are out there, you can never be too picky with the networks you choose to work with. After all, these networks do sign your checks at the end of the day.

Blue Phoenix Media