Economic downturn has caused employed and unemployed consumers to voluntarily purchase benefits and insurance such as Health, Life, Long Term Care and 401K plans from other vendors. Online Insurance campaigns have increased in the Performance Marketing space this year and have been profitable for Affiliate Marketers due to this high demand. The demographics of these [...]
Archive for September, 2009
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September 22nd, 2009
An Affiliate Manager’s Entreaty
Dear Mr/Ms. Affiliate, I find it puzzling that once you have been approved to be a part of our network, you all of a sudden mysteriously become unreachable. My emails go unanswered and my calls are almost guaranteed to go straight to voicemail. I understand that for the most part networks are self-service and that [...]
Tags: September 18th, 2009
Tap Into Consumer Insurance Demand
Economic downturn has caused employed and unemployed consumers to voluntarily purchase benefits and insurance such as Health, Life, Long Term Care and 401K plans from other vendors. Online Insurance campaigns have increased in the Performance Marketing space this year and have been profitable for Affiliate Marketers due to this high demand. The demographics of these [...]
September 15th, 2009
Hierarchy of Advertising Needs
I was reading an article by Cheryl Kellond titled “Shining A Light on Performance Display Advertising.” In it, she breaks down the components of what makes a successful advertising campaign – that it’s a two-part system, where it’s not all about creative size, better positioning, and smart campaigns, but that it’s also making each ad [...]
September 11th, 2009
Changes signal progress in affiliate marketing
I stumbled on to a poll on Adotas.com the other day that asked, “Is a permanent decline in affiliate marketing imminent?” The choices were “Yes – New state taxes, increased government restrictions and shady marketers have doomed the industry. “ “No – Affiliate marketing is changing not declining.” I voted “no.” Change, as in any [...]
September 2nd, 2009
Oprah’s Mad!
With Oprah Winfrey and celebrity surgeon, Dr. Mehmet Oz, filing lawsuits against makers and marketers of dietary supplement products recently, online marketing practices in regards to products like Acai and Resveratrol are currently under heavy fire. And with good reason. Dr. Oz praising the anti-aging properties of acai berries on the Oprah Winfrey show is [...]
