Archive for December 15th, 2008

Performance Marketing: The Light at the End of the Tunnel

With customer spending going down, layoffs sweeping through traditional marketing and media channels, and marketing and advertising budgets being cut, the fate of online marketing may look like it’s in for a grim state. However, there is still hope – performance marketing. For Advertisers, cost-per-acquisition (CPA) marketing provides a pay-as-you-go solution as opposed to pre-paying [...]