With customer spending going down, layoffs sweeping through traditional marketing and media channels, and marketing and advertising budgets being cut, the fate of online marketing may look like it’s in for a grim state. However, there is still hope – performance marketing.
For Advertisers, cost-per-acquisition (CPA) marketing provides a pay-as-you-go solution as opposed to pre-paying for estimated leads that may not come through. It also cuts cost in online real estate since some CPA networks do not require a pre-pay to advertise with them. Also, unlike traditional marketing methods, online marketing allows you to track and measure your success rate and be able to target your audience better. CPA networks have a gamut publishers targeting all types of consumers and using various methods such as display, email, and search marketing. This provides you plenty of opportunity to make money without draining your budget.
Publishers can benefit from CPA marketing as well if they keep an open mind. “Those who adapt will do well; those who have a more rigid structure will find it tougher to thrive even though they are in the performance space.1 This means moving along with new verticals that are currently successful and possibly moving away from what has worked in the past but may not be in tune with today’s economic climate.
Blue Phoenix Media/Blue Phoenix Network can be that beacon of hope for advertisers and publishers now and into the New Year. We provide advertisers cost-effective solutions to guarantee high success rates with their campaigns. This includes providing a clean network of hand-picked publishers and a self-service tracking system that provides real-time reporting. For publishers, we provide a variety of verticals to choose from and though we stick with our tried and true education and health campaigns, we also adapt to the ebb and flow of the market and provide relevant campaigns suited for the current state of consumers needs. Contact your account manager today to find out how performance marketing can work for you!
Sources:
http://www.dmconfidential.com/blogs/column/Trends/2091/
http://www.dm2daily.com/
1http://www.dmconfidential.com/blogs/column/Trends/2091/
