Advertising week was full of events in New York and with multiple conferences happening on the West coast as well it was to our surprise that the OMMA show here in NYC was actually productive. On Thursday we took part of the afternoon to visit the OMMA Exhibit Hall at the Marquis Hotel in Times Square. Having been last year, it seemed there were more companies and a better turnout. Â The exhibit hall had a variety of companies most of who actually showed up this time (Last year there were many empty booths). Â There were many West Coast companies exhibiting at the show as well, some who may have wished they were in Vegas with their other colleagues at the Targus event, LOL. We were eager to go this year since there were more performance based companies to meet with to potentially score new business, which are in the works by the way ! Â
We spoke to some great company reps who were friendly and thorough. It was refreshing to see so many enthusiastic people really on the grind to boost their business. There was definitely more attendees and the atmosphere of the show was promising.Â
THE INTERACTIVE ADVERTISING BUREAU (IAB) announced the release of “Email Data Management Best Practices” on Thursday. It’s a document designed to improve the effectiveness of email marketing by providing standards and guidelines in privacy, data security, permission and deliverability.
Some of the key recommendations are:
·   Senders should only send commercial email to individuals who have provided informed consent.
·   For all third-party licensed data, a global unsubscribe mechanism should be implemented.
·   Consumer permission to receive commercial email from a List Owner cannot be replicated or transferred without reference to the original point of collection.
·   Clear, conspicuous and repeated notice of data collection and use are required.
·   Advertisers and marketers should authenticate their email by publicly registering the domains from which they send email.
·   Anyone using email for marketing purposes should adopt and use authentication protocols for both their email and corporate domains.
·   All parties should use a one-way encrypted hash to encrypt suppression files.
IAB Issues Email Data Management Best Practices
by David Baker , Monday, September 22, 2008
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