Extending your site reach: Part 1
One of the great advantages to working on the internet is the extended reach to your audience. If you construct your website carefully, your audience will become endless. Successful websites build links, partnerships, and use whatever means available to gain greater exposure and to increase leads and sales.We would like to help you build name recognition and increase your site’s visibility. There are many ways to get this accomplished and we are going to try and put together the steps to lead you in the right direction.
Link Building
Find related websites and ask them for a reciprocal link. You promote their product and they promote yours.
RSS Feeds
RSS is a simple XML-based system that allows users to subscribe to their favorite websites. Other webmasters will take your syndicated RSS feeds and place them on their sites enabling you to create a mini satellite site of your content all over the web.
Bookmarks
You should always have an way for your visitors to find you again. Make sure you have a bookmark link on all your pages. You might also want to make a favicon (short for “favorites icon”),which is a small logo that goes with your bookmarks.
Forum Posting
Search the internet and find forums that pertain to your product. By posting on these site’s you are further increasing your site exposure and building your brand recognition.
Email Marketing
Making sure that your email is received depends on strong subject lines and email content. You can check the validity of your subject lines here to see what might work best. The key to someone opening your email and it passing through the spam filter or junk box strongly depends on the sender and the subject line. Poorly constructed HTML email creative will also cause you to be blocked by spam filters. You must make sure that your creatives are compliant with W3C standards. You can use a free validator tool at http://validator.w3.org/. It is also important to make sure that no pixels are placed outside the closing html tag in a creative. Pixels outside of the closing html tag are moved immediately to the junk folder. *One of the most important things to remember when sending emails is to make sure that your email is Can SPAM compliant.